Hivestack

During my three-year tenure at Hivestack (now Perion), I contributed to the world's first purpose-built, full-stack programmatic digital out-of-home advertising platform. As a marketing team member, I developed strategic assets and creative solutions for this innovative B2B adtech company.

One notable initiative was designing a responsive welcome page to replace traditional printed sales materials. This digital solution provided potential clients with a streamlined, informative, and environmentally conscious introduction to Hivestack's offerings. QR codes displayed at events and presentations allowed prospects to conveniently access this overview on their devices—enhancing engagement while reducing our environmental footprint.

In collaboration with the marketing team, I contributed to the development of 51+ case study one-pagers and presentations, alongside 20 case study videos that supported our receipt of 20+ industry awards.

We ensured these materials were properly localized in multiple languages to effectively reach our international client base, demonstrating our value proposition and results across diverse markets.

I established Hivestack's newsletter design from concept to implementation, designing the HubSpot template architecture and visual identity. I personally developed and executed monthly newsletter issues distributed to 1,000+ global subscribers. My responsibilities also extended to designing and building of quarterly product updates and market-specific newsletters for Korean and Chinese regions.

Throughout my three years at Hivestack, I helped to maintain our active content calendar. Producing multiple weekly graphic and video assets optimized for LinkedIn, Instagram, WeChat, Naver, and Twitter. My work included the video editing of market features, end-of-year recaps, and celebratory milestone announcements. These efforts contributed significantly to Hivestack's social media growth, helping triple our LinkedIn following from 6,000 to over 18,000 followers.