Egale Canada staged a sleep out called 'Out At Night' in order to raise money to keep LGBTQ youth off the street. It's hard to imagine the experience of being rejected by your own mother, father or sibling - that's why 'Get Out' aimed to showcase this awful reality in order to invoke an emotional response and action to viewers.
I was responsible for designing infographics to help garner attention through online and print campaigns. The goal was to gain participants for the formal '“Out At Night” event. The campaign had many Canadian celebrity participants such as: Jason Alexander and Rick Mercer. Overall producing a successful campaign and event with many participants gathering to sleep overnight on the streets.