Clue Digital — Victoria Schupp

clue digital

As Art Director at Clue Digital, I oversaw the company's visual brand development and design strategy

Below are examples of technical diagrams and visualizations that I designed, transforming complex solutions into accessible, engaging visuals and presentations. I maintained and enhanced our slide deck templates with standardized tools and diagrams, enabling the entire Clue Digital team to deliver consistent brand visuals and messaging across all presentations. These materials supported the CEO and sales teams during client pitches, educational sessions, and keynote speaking engagements.

sales sheets

Collaborating closely with the Content Manager and CMO, I developed numerous one-pagers that served as crucial sales collateral for prospective clients and event distribution. Throughout my tenure at Clue Digital, I strategically elevated our sales sheet designs by incorporating more brand colors to create a lighter, more approachable aesthetic and visual language across various topics. By enhancing visual elements and improving information architecture, I significantly increased content readability and knowledge retention for our audience.

client holiday gifts

For our client appreciation program, I prioritized Canadian-made and environmentally friendly premium gift options. The curated selection included stone paper journals, recyclable pens, wooden office games, reusable insulated mugs, and confections from local chocolatiers—all customized with Clue Digital's logo and brand colors. I designed a warm holiday greeting card and practical travel packing guide to complement these items, creating a cohesive, mail-friendly premium gift experience.

Canadian Recycled Ciklo Gel Pen-Clue-white background.png

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Greeting Card PSD Mockup copy 2.png

Social Posts

At Clue Digital, I contributed to our structured weekly social content calendar by drafting copy, curating and editing event photography, and designing engaging posts. Our social strategy emphasized Clue Digital's clean, impactful aesthetic through strategic use of color while showcasing team and client achievements. This consistent approach helped maintain engagement among our 3,000+ followers and drive meaningful interactions.

Rebrand

I collaborated with the CEO and CMO to develop Clue Digital's evolution into the Wrango brand. Working alongside design agency Whitman Emerson, I contributed to brand messaging, logo development, color palette selection, iconography, photography direction, swag, site architecture, and wireframing. Throughout this process, I provided detailed feedback and revisions, partnering closely with the agency on designing website elements including diagrams, animations, and layout. I created and managed the rebrand implementation schedule, coordinating between the design agency and development team while helping finalize website specifications with executive approval.